The RSpec/BDD talk that Dave Astels and I presented at RubyConf 2007 has been posted for your viewing pleasure.
There are also a bunch of other RubyConf talks posted on the same site.
One correction: In our talk, I said that the role/feature/reason story format came from Mike Cohn’s book User Stories Applied. The real source was a project team at Connextra that Tim MacKinnon was a part of. Tim later joined Thoughtworks, where Dan North learned about it from Tim.
I did, in fact, learn about it from Mike Cohn, but it was at a talk he did at an Agile Conference a couple of summers back. I had also read his book, and somewhere in my head merged the talk and the book.